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Music PR



Music PR is the strategic promotion of a new release, or other music related news to the public via the media. PR agencies liaise between labels and/or musicians and the media to try and get album reviews, interviews, reviews of live shows and so on. During or at the end of any campaign, the PR agency issues a report with press clippings of all of the coverage the album received. PR campaigns should be centered around a specific project and have specific goals. Such a project may be a new release or a tour. It should have a start date, and that start date should give the PR agency plenty of time to run the campaign. A PR campaign should start at least 3 months prior to the release/tour, at best 4 months prior to it. Bloggers and radios are submerged with unsolicited material, so don’t expect them to hear your music or write about it three days before the release date. Once released your project will no longer be of interest to the media, not even the smallest ones. It’s cruel but that’s how it works.


Music PR is expensive. Don’t expect an effective promotional campaign with a budget of a few hundred bucks. It won’t even cover stamp costs and custom fees for physical promotion. Having realistic expectations it’s also very important. When you hire a PR, you aren’t buying guaranteed press coverage and exposure. You are paying for the service of PR, meaning someone to send out your music, tour dates and news to the media, follow-up with them, and try to convince them that you deserve coverage. They can’t make anyone cover your projects and can’t make anyone give your music a good review. Any PR agency that makes you believe otherwise is a scam. As mentioned before, PR campaigns have a start date and an end date. Usually the release date of an album or the first concert on a tour. Any PR agency asking you to commit to a minimum contract term on a monthly fees basis looks a little shady.


We aim to devote ourselves as fully to our projects as musicians do to their music. We provide artists with complete PR campaigns, including physical and online promotion, radio promotion and playlist pitching. Our PR campaign starts 4 months prior to the release date and ends on the release date. After the release date, we send out a detailed bi-monthly report with all the press coverage the album has received for two years. We will create a campaign and send it out to over 1’500 contacts around the globe. In order to get maximum coverage, we reach both major and independent professionals: magazines, newspapers, free weeklies, websites, blogs, podcasts, national and local radio, college radio, online radio and playlist curators. We actively solicit radio for airplay and feedback saving you the time and toil. Despite what other agencies out there may claim, no reliable PR offers guarantees, but with Black Market, you have the certainty that your product will be put on the radar!


Music PR do come at a cost, so cheap services will only provide cheap results. We offer no promotional packages or confusing services with random costs. Transparency is our motto. You will know from the beginning how and where your money will be spent. Our goal is to get your music heard by publishers, and ultimately written about, played and posted online. We use a specific software to allow publishers the ability to listen, download, learn, and post about a project, and to allow us to collect detailed statistics on the PR campaign. As each project is unique we ask YOU to tell US a budget you are comfortable with to dedicating to promoting your music and we will get back to you with how we can help. If you are interested in working with us, please submit your music for consideration here:



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